Bachelor’s Degree in E-Commerce Program (High Quality in Vietnamese)
Ecommerce
The e-commerce training program is built according to international advanced standards with the goal of training bachelors in e-commerce with comprehensive knowledge of e-commerce, expertise, capacity and solid professional skills. , providing high-quality human resources to meet the needs of economic and social development in the new era. The training program equips students with the necessary knowledge and skills to participate in strategic planning, organizing, implementing, implementing and controlling the entire e-commerce business process of enterprises; know how to build solutions and exploit information technology platforms to serve e-business activities; at the same time know how to promote products, services as well as brands of businesses in the digital environment.
– Learner target:
Learners have graduated from high school.
– Admission conditions:
According to the current regulations of the Ministry of Education and Training and the training regulations of the University of Economics Ho Chi Minh City. Ho Chi Minh.
-Program structure:
General education knowledge: 50 credits
- Marxist-Leninist philosophy
- Marxist-Leninist political economy
- Science socialism
- History of the Communist Party of Vietnam
- Ho Chi Minh Thought
- Foreign Language
- Microeconomics
- Macroeconomic
- Mathematics for Economics and Administration
- Statistics applied in economics and business
- Business law
- Accounting principles
- Soft skills
- Start a business
- Data Science
Professional education knowledge: 63 credits
Industry base knowledge
- Mathematics used in Informatics
- Information technology facility
- Internet service
- Programming base
- Database
- Basic Marketing
- School of Management
- Management information systems
Specialized knowledge
Obligatory
- Business Analysis
- System design analysis
- Ecommerce
- E-Commerce Technology
- E-commerce project management
- Information security in e-commerce
- Digital Marketing
- E-commerce business strategy
- E-commerce application development
Elective
- Global supply chain management
- Consumer behavior
- Customer relationship management
- Introduction to enterprise resource planning system
- Research Marketing
- Smart management support system
- Mobile application development
- Data mining
- Investment project analysis
- Electronic payment system
- Law on E-commerce
- Big data and applications
Internship and Graduation: 10 credits
Total credits: 123 credits
– Standard output:
- Knowledge
- Understand the basic knowledge of socio-economic, political science and law in studying, researching and solving practical problems in Vietnam.
- Understand the basic knowledge of information systems, information technology for the implementation of e-commerce activities of enterprises.
- Understand the basic knowledge of business operations and competitive strategies of enterprises in the digital environment.
- Understand the knowledge of market research, market access and analysis of online customer needs and behavior.
- Apply knowledge of strategy building methods and e-business solutions for organizations, businesses and individuals.
- Apply knowledge of analysis, design, construction, implementation and administration of information systems applied in e-commerce.
- Apply knowledge of data aggregation, analysis and management reporting to support decision making in e-commerce.
- Skill
- Proficient in e-commerce business planning and strategy formulation.
- Proficient in analyzing, designing, building and deploying information systems in e-commerce.
- Mastering the implementation and management of e-commerce activities in the enterprise.
- Proficient in synthesizing and analyzing data to evaluate the effectiveness of business activities and make decisions in e-commerce.
- Adapting to starting a business in the field of e-commerce.
- Degree of autonomy and responsibility
- Ability to behave responsibly towards self, work, profession and society; disciplined, cooperative, creative and professional at work.
- Ability to behave and responsibility in teamwork and guide and supervise others in the group to perform assigned tasks.
- Appreciate values and have good moral character in work and life.
In addition to the above output standards, graduates achieve the following output standards:
- Having foreign language ability level 4/6 Vietnam’s Foreign Language Competency Framework, reaching TOEIC 600
- Complete Scientific Research
- Complete business reality
- Acquired a Certificate of Physical Education
- Acquired National Defense Education Certificate
– Job opportunities:
IT enterprise, specializing in providing e-commerce technology solutions: Specialist in building technology solutions for e-commerce
- Collect requirements, analyze, design, use programming languages to build websites, e-commerce floors, mobile applications, …
Enterprises with e-commerce activities: Expert/Head of e-commerce business department
- Develop programs and plans to promote sales and sales effectiveness on online channels.
- Market research, planning and implementation of selling products on e-commerce channels (Lazada, Shopee, Tiki, Sendo, …).
- Organize the implementation and ensure the correct implementation of sales reporting, delivery – receipt of goods, debt reconciliation (customers and forwarding partners, …)
Enterprises with business activities: Digital Marketing Specialist/Managers
- Plan advertising on online media to promote the company’s brand and products.
- Content creation and implementation of communication and marketing campaigns.
- Coordinate with design, photograper to create image ideas suitable for articles.
- Proposing and implementing works to increase the quality of Digital Marketing towards the highest customer conversion rate.
