{"id":5488,"date":"2024-05-30T14:02:18","date_gmt":"2024-05-30T07:02:18","guid":{"rendered":"https:\/\/ctd.ueh.edu.vn\/kinh-doanh-trong-ky-nguyen-so-bat-kip-thoi-dai-de-but-pha\/"},"modified":"2024-06-11T14:55:20","modified_gmt":"2024-06-11T07:55:20","slug":"kinh-doanh-trong-ky-nguyen-so-bat-kip-thoi-dai-de-but-pha","status":"publish","type":"post","link":"https:\/\/ctd.ueh.edu.vn\/en\/kinh-doanh-trong-ky-nguyen-so-bat-kip-thoi-dai-de-but-pha\/","title":{"rendered":"Kinh doanh trong k\u1ef7 nguy\u00ean s\u1ed1 \u2013 B\u1eaft k\u1ecbp th\u1eddi \u0111\u1ea1i \u0111\u1ec3 b\u1ee9t ph\u00e1"},"content":{"rendered":"
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S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00e3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i to l\u1edbn nh\u01b0ng c\u0169ng \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi \u0111i l\u00e0m, \u0111\u00f2i h\u1ecfi ph\u1ea3i thay \u0111\u1ed5i t\u01b0 duy v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n trong k\u1ef7 nguy\u00ean s\u1ed1. Nh\u1eadn th\u1ea5y t\u1ea7m quan tr\u1ecdng \u0111\u00f3, chi\u1ec1u ng\u00e0y 26\/5\/2024, Trung t\u00e2m \u0111\u00e0o t\u1ea1o C\u00f4ng ngh\u1ec7 v\u00e0 Thi\u1ebft k\u1ebf tr\u1ef1c thu\u1ed9c tr\u01b0\u1eddng C\u00f4ng ngh\u1ec7 v\u00e0 Thi\u1ebft k\u1ebf UEH \u0111\u00e3 t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng Workshop v\u1edbi ch\u1ee7 \u0111\u1ec1 “Kinh doanh trong k\u1ef7 nguy\u00ean s\u1ed1” v\u1edbi tham gia c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o sinh vi\u00ean v\u00e0 c\u00e1c doanh nghi\u1ec7p.<\/em><\/p>\n<\/div>\n

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Bu\u1ed5i Workshop c\u00f3 s\u1ef1 tham gia c\u1ee7a ThS. Tr\u1ea7n Nh\u1eadt Ho\u00e0ng – Ph\u00f3 gi\u00e1m \u0111\u1ed1c Trung t\u00e2m \u0111\u00e0o t\u1ea1o C\u00f4ng ngh\u1ec7 v\u00e0 Thi\u1ebft k\u1ebf UEH, c\u00f9ng v\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a 2 speakers uy t\u00edn v\u00e0 gi\u00e0u kinh nghi\u1ec7m: ThS. \u0110\u1eb7ng Th\u00e1i Th\u1ecbnh – Ph\u00f3 tr\u01b0\u1edfng ban Qu\u1ea3n tr\u1ecb h\u1ea1 t\u1ea7ng UEH v\u00e0 anh Nguy\u1ec5n Tu\u1ea5n Khoa – CMO TX Media. Hai g\u00f3c nh\u00ecn t\u1eeb gi\u1ea3ng \u0111\u01b0\u1eddng \u0111\u1ebfn doanh nghi\u1ec7p \u0111\u00e3 bao qu\u00e1t \u0111\u01b0\u1ee3c nhi\u1ec1u g\u00f3c khu\u1ea5t c\u1ee7a ch\u1ee7 \u0111\u1ec1 Workshop. \u0110\u1ec3 c\u00f3 th\u1ec3 Kinh doanh trong k\u1ef7 nguy\u00ean s\u1ed1 s\u1ebd bao h\u00e0m r\u1ea5t nhi\u1ec1u nh\u1eefng ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m chuy\u1ec3n \u0111\u1ed5i s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay digital marketing\u2026 T\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c b\u00f3c t\u00e1ch v\u00e0 th\u1ea3o lu\u1eadn tr\u1ef1c di\u1ec7n t\u1ea1o n\u00ean kh\u00f4ng kh\u00ed s\u00f4i n\u1ed5i v\u00e0 mang \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi tham d\u1ef1<\/p>\n

Lu\u00f4n c\u00f3 t\u01b0 duy \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<\/strong><\/p>\n

M\u1edf \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 Keynote \u201cKh\u1edfi s\u1ef1 Kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u201d d\u01b0\u1edbi s\u1ef1 tr\u00ecnh b\u00e0y c\u1ee7a ThS. \u0110\u1eb7ng Th\u00e1i Th\u1ecbnh – Ph\u00f3 tr\u01b0\u1edfng ban Qu\u1ea3n tr\u1ecb h\u1ea1 t\u1ea7ng UEH. B\u1ee9c tranh v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c \u0111\u01b0a ra c\u1ee5 th\u1ec3, qua \u0111\u00f3 cho th\u1ea5y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u1eebng b\u01b0\u1edbc l\u00e0m ch\u1ee7 \u201ccu\u1ed9c ch\u01a1i\u201d c\u1ee7a c\u00e1c \u00f4ng l\u1edbn truy\u1ec1n th\u1ed1ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\"\"\n\"\"\n

ThS. \u0110\u1eb7ng Th\u00e1i Th\u1ecbnh –\u00a0Ph\u00f3 tr\u01b0\u1edfng ban Qu\u1ea3n tr\u1ecb h\u1ea1 t\u1ea7ng UEH\u00a0tr\u00ecnh b\u00e0y t\u1ea1i Workshop<\/em><\/p>\n

ThS. \u0110\u1eb7ng Th\u00e1i Th\u1ecbnh nh\u1ea5n m\u1ea1nh:\u00a0\u201cTrong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 Internet. N\u1ebfu nh\u01b0 kh\u00f4ng \u0111i theo xu h\u01b0\u1edbng v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 s\u1ed1ng theo xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00ec ch\u1eafc ch\u1eafn s\u1ebd b\u1ecb \u0111\u00e0o th\u1ea3i”.<\/em><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3 Th\u1ea7y c\u00f2n ch\u1ec9 ra c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap m\u1ed9t doanh nghi\u1ec7p khi \u00e1p d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh. Ch\u1ec9 c\u1ea7n lu\u00f4n thay \u0111\u1ed5i v\u00e0 tri\u1ec3n khai v\u1eadn h\u00e0nh ngay khi c\u00f3 th\u1ec3 th\u00ec ph\u1ea7n tr\u0103m th\u1eafng c\u1ee7a b\u1ea1n \u0111\u00e3 cao h\u01a1n.<\/p>\n

H\u00e3y hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1ea1n c\u1ea7n g\u00ec<\/strong><\/p>\n

Anh Nguy\u1ec5n Tu\u1ea5n Khoa – CMO TX Media, ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Digital Marketing chia s\u1ebb v\u1edbi g\u00f3c nh\u00ecn c\u1ee7a m\u00ecnh, vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh Digital kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u t\u1ea5t y\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. Tuy nhi\u00ean, vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh Digital ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u01a1n gi\u1ea3n.<\/p>\n

T\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, SEO, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn cho \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2u l\u00e0 k\u00eanh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n, l\u00e0m sao \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u1ed1 v\u1eabn c\u00f2n l\u00e0 \u0111i\u1ec1u m\u01a1 h\u1ed3 \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 c\u00e1c b\u1ea1n \u0111i l\u00e0m.<\/p>\n

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Anh Nguy\u1ec5n Tu\u1ea5n Khoa – CMO TX Media chia s\u1ebb<\/em><\/p>\n

Song song \u0111\u00f3 anh Nguy\u1ec5n Tu\u1ea5n Khoa c\u0169ng \u0111\u01b0a ra r\u1ea5t nhi\u1ec1u nh\u1eefng c\u00e1ch th\u1ee9c v\u00e0 quy t\u1eafc khi mu\u1ed1n tri\u1ec3n khai nh\u1eefng n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Social media, tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n h\u00e3y lu\u00f4n hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1ea1n c\u1ea7n g\u00ec, t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c cho doanh nghi\u1ec7p, m\u00e0 nh\u1eefng b\u1ea1n sinh vi\u00ean \u0111ang ng\u1ed3i b\u00ean d\u01b0\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i l\u00e0m trong t\u01b0\u01a1ng lai n\u00ean n\u1eafm r\u00f5.<\/p>\n

Sinh vi\u00ean tr\u1ebb t\u1ea1o l\u1eadp n\u00ean\u00a0k\u1ef7 nguy\u00ean kinh doanh m\u1edbi<\/strong><\/p>\n

\u1ede ph\u1ea7n cu\u1ed1i c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, 2 speakers \u0111\u00e3 c\u00f9ng ng\u1ed3i l\u1ea1i v\u1edbi nhau \u0111\u1ec3 th\u1ea3o lu\u1eadn ch\u1ee7 \u0111\u1ec1 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 “Kinh doanh trong th\u1eddi \u0111\u1ea1i s\u1ed1”. Bu\u1ed5i th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i v\u1edbi nhi\u1ec1u c\u00e2u h\u1ecfi t\u1eeb ph\u00eda sinh vi\u00ean xoay quanh c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea3o m\u1eadt th\u00f4ng tin trong kinh doanh s\u1ed1, xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 n\u00e0o s\u1ebd chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3. C\u00e1c chuy\u00ean gia \u0111\u00e3 nhi\u1ec7t t\u00ecnh chia s\u1ebb kinh nghi\u1ec7m v\u00e0 \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean qu\u00fd b\u00e1u, gi\u00fap sinh vi\u00ean c\u00f3 c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u00e0 chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho s\u1ef1 nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n

C\u00e1c di\u1ec5n gi\u1ea3 nh\u1ea5n m\u1ea1nh:\u00a0\u201cS\u1ebd c\u00f3 nhi\u1ec1u l\u00e0n s\u00f3ng trong t\u01b0\u01a1ng lai nh\u01b0ng c\u00e1c b\u1ea1n gen Z ng\u1ed3i t\u1ea1i \u0111\u00e2y s\u1ebd l\u00e0 l\u1ef1c l\u01b0\u1ee3ng \u0111\u00f3n \u0111\u1ea7u c\u01a1n s\u00f3ng \u0111\u00f3 v\u00e0 t\u1ea1o l\u1eadp n\u00ean k\u1ef7 nguy\u00ean kinh doanh m\u1edbi\u201d khi ch\u1ec9 v\u1edbi m\u1ed9t ch\u1ea1m v\u00e0 m\u1ed9t c\u00fa click b\u1ea1n s\u1ebd l\u00e0m ch\u1ee7 \u201ccu\u1ed9c ch\u01a1i\u201d th\u01b0\u01a1ng m\u1ea1i c\u1ee7a m\u00ecnh\u201d<\/em>.<\/p>\n

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Th\u1ea3o lu\u1eadn t\u1ea1i Workshop<\/em><\/p>\n

Workshop “Kinh doanh trong k\u1ef7 nguy\u00ean s\u1ed1” \u0111\u00e3 mang \u0111\u1ebfn nhi\u1ec1u ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u00e0 g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong l\u0129nh v\u1ef1c kinh doanh. S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c b\u1ea1n sinh vi\u00ean hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c xu h\u01b0\u1edbng v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1 m\u00e0 c\u00f2n cung c\u1ea5p nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft th\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n.<\/p>\n\"\"\n\"\"\n

Tin, \u1ea3nh:\u00a0<\/strong>Trung t\u00e2m \u0111\u00e0o t\u1ea1o C\u00f4ng ngh\u1ec7 v\u00e0 Thi\u1ebft k\u1ebf (ATD)\u00a0<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00e3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i to l\u1edbn nh\u01b0ng c\u0169ng \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi \u0111i l\u00e0m, \u0111\u00f2i h\u1ecfi ph\u1ea3i thay \u0111\u1ed5i t\u01b0 duy v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n trong […]<\/p>\n","protected":false},"author":2,"featured_media":5486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[71,79],"tags":[],"class_list":["post-5488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tech-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts\/5488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=5488"}],"version-history":[{"count":2,"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts\/5488\/revisions"}],"predecessor-version":[{"id":5516,"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts\/5488\/revisions\/5516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/media\/5486"}],"wp:attachment":[{"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=5488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=5488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctd.ueh.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=5488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}