Development Strategy Seminar of Faculty of Communication Design and Training Program of Digital Communication & Multimedia Design
Following the series of activities after the launching ceremony of the Faculty of Communication Design (SMD), on the morning of May 13, 2022, at Hall B1.205, a seminar on “Development strategy of the Faculty of Communication Design and Program of Communication” took place. training program Digital Communication and Multimedia Design”. The event aims to promote UEH’s role in providing learners with quality, practical and internationally integrated learning programs, and at the same time, consult the contributions of businesses and companies to develop and develop bachelor’s degree programs in Digital Communication and Multimedia Design.
Attending the seminar, from UEH side, there were: Dr. Bui Quang Hung – Vice President of UEH cum in charge of UEH School of Technology and Design (CTD-UEH); Assoc.Prof.Dr. Nguyen Khac Quoc Bao – Vice Rector of CTD-UEH; Assoc.Prof.Dr. Trinh Thuy Anh – Dean of the Faculty of Communication Design (SMD); Dr. Yi Dong Su – Vice Dean of Faculty of SMD; and the teachers from the Faculty of CTD-UEH.
On the strategic partner side, there were the presence of: Ms. Vo Pham Que My – External Affairs Director of MMA Global in Vietnam; Mr. Nguyen Khoa My – Chairman of Vietnam Public Relations Network (VNPR); Mr. Doanh Lien – Deputy Director of Vietnam Talent and Enterprise Development Institute (IVN), Deputy General Director of Vietnam Online Television – VNTV; Ms. Le Thi Mai Anh – Deputy Director of Global PR HUB JSC; Ms. Pham Thi Lan Khanh – Director of FLAMINGO Digital Media JSC; Mr. Truong Hoang Tho – Director of ALIPO CREATIVE JSC; Mr. Dang Nhu Khanh Hoang – Director of Hoang My Thien Entertainment Company Limited; Ms. Vu Thanh Truc – Content Director of Vu Brand Co., Ltd; Mr. Tran Thai Son – Deputy Director of Mai Linh Technology Solutions Co., Ltd.
Overview of the talk
Speaking at the opening of the seminar, Dr. Bui Quang Hung – Vice President of UEH shared: “Ho Chi Minh City University of Economics. Ho Chi Minh City is a national key public university with a leading reputation in economics and management. In 2021, the university officially restructures to form a multidisciplinary university with the goal of sustainable development. In this multidisciplinary university, there are 3 member schools and Vinh Long Branch. In it, the UEH School of Technology and Design (CTD) is seen as disruptive, using opportunities to access the latest in the field of technology and design – so essential in today’s life. CTD has the following faculties: Statistical Mathematics – Applied Mathematics, Faculty of Business Information Technology, Institute of Innovation (UII), Institute of Smart Cities and Management, Institute of Intelligence and Interaction, and the 6th unit. That is the Faculty of Communication Design that has just launched on May 12th with its first training product, Bachelor’s Program in Digital Communication and Multimedia Design which will enroll students this year and has attracted a large number of students. number of applications for admission. Besides, with the event that Dr. Park Young June – Former Vice Minister of Knowledge Economy of Korea has just become the Honorary Rector of CTD, which will open a lot of activities and support the development of the field of design and communication when Korea is a developing country. very fast in this area. Upholding the spirit of UEH, CTD is always open and accepting of new things from the point of view of “taking a shortcut” because the field of technology and design has been developed for many years, always changing and regularly updated, therefore The school wants a training product that meets the current needs of the market. We always have a mechanism to encourage qualified staff to participate in teaching, especially the desire to have the participation of partners and businesses so that the school’s training program is realistic, helping students Graduates do their jobs well.”
Dr. Bui Quang Hung – Vice President of UEH delivered the opening speech
UEH in general and CTD – SMD in particular always cherish cooperative relationships with businesses, bring education closer to reality, and connect businesses with high-quality human resources. At the seminar, leaders of CTD-UEH officially signed a MOU cooperation agreement with strategic partners including: MMA Global, Vietnam Public Relations Network (VNPR), FLAMINGO Digital Media Joint Stock Company , ALIPO CREATIVE Joint Stock Company, Hoang My Thien Entertainment Co., Ltd., Vu Brand Co., Ltd., VN Online Television, Vietnam Talent and Enterprise Development Institute (IVN), Global PR Joint Stock Company HUB and Mai Linh Technology Solutions Co., Ltd. Accordingly, CTD-UEH and the signatories will cooperate with each other on the following contents:
– Training, fostering and developing human resources: Building and implementing training programs in the field of Digital Communication and Multimedia Design, start-up projects at UEH; deploying activities and events to encourage practical capacity in Marketing, communication and events; invite experts from the company to participate in training activities, applied research; receive lecturers and students of UEH to research and practice at branches and departments of the company, …
– Scientific research and consulting: Coordinating and exchanging research results and creating favorable conditions for the two sides to apply the results of research, teaching, production and business; Implement community projects, social creative projects and academic projects based on the capacity and needs of the two parties.
Dr. Bui Quang Hung signed an MOU with the representative of MMA Global, Vietnam Public Relations Network (VNPR), FLAMINGO Digital Media Joint Stock Company, ALIPO CREATIVE Joint Stock Company, Hoang My Thien Entertainment Co., Ltd. Vu Brand Co., Ltd
Assoc.Prof.Dr. Nguyen Khac Quoc Bao signed an MOU with Vietnam Online Television, Vietnam Talent and Enterprise Development Institute (IVN), Global PR HUB Joint Stock Company, Mai Linh Technology Solutions Co., Ltd.
Within the framework of the program, Assoc.Prof.Dr. Trinh Thuy Anh – Dean of the Faculty of Communication Design shared about the Faculty’s development strategy with the vision “Becoming the leading media design training center and media project development center in Vietnam”, with core values: Creativity – Artistic Inspiration – Integration – Sustainability. In 2022, SMD officially enrolls the bachelor’s degree program in Digital Communication and Multimedia Design. This is a very new subject that is recruited by a few universities in Vietnam to train. The highlight of the program is that it is built from the top 15 of the world’s leading training programs in digital communication and multimedia design with the consultation of a team of leading domestic and foreign experts, 40% Subjects have real-life projects/activities, 40% of the lecturers come from businesses and organizations operating in the fields of communication and design.
Assoc.Prof.Dr. Trinh Thuy Anh – Dean of the Faculty of Communication Design shared the Faculty’s development strategy and Bachelor’s degree program in Digital Communication and Multimedia Design
Delegates contribute to the discussion
The seminar received a lot of attention and practical comments from experts, partners and businesses in developing training programs. It is expected that new cooperation opportunities and the contributions of our partners will help SMD in particular and UEH in general become more and more perfect in their activities and development orientations, bringing training products that meet the needs of customers. market demand.
Delegates attending the seminar took souvenir photos
Some more pictures at the talk:
News, photos: Marketing – Communication Department
